Over the past four years, the Jeep brand has launched a number of new vehicles. To support these vehicle launches, the Sapient team was tasked to provide a number of key deliverables;
- Content Planning to define the timing and scope of content releases
- Content Strategy to help identify some key vehicle features that aligned to customer segments.
- Creative Territories and Tactics
- Visual Themes to craft the mood and personality of vehicle imagery.
- Asset Planning and Execution to provide a library of rich vehicle visuals for worldwide usage.