CREATIVE DIRECTOR
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Jeep Vehicle Launches

Creative Direction – Jason Mills / Jim Borwick

Post Reveal Pages

 
 

Over the past four years, the Jeep brand has launched a number of new vehicles. To support these vehicle launches, the Sapient team was tasked to provide a number of key deliverables;
- Content Planning to define the timing and scope of content releases
- Content Strategy to help identify some key vehicle features that aligned to customer segments.
- Creative Territories and Tactics
- Visual Themes to craft the mood and personality of vehicle imagery.
- Asset Planning and Execution to provide a library of rich vehicle visuals for worldwide usage.

Creative Direction – Jason Mills / Jim Borwick
Art Direction – Matias Palacios Hardy / Sherry Tang / Aaron Aylward / Annie Tung

 
 
Computer Generated Imagery

Computer Generated Imagery

 
Launch Strategy and Timing Example

Launch Strategy and Timing Example