Trail Rated

Creative Direction – Jason Mills / Jim Borwick


When launching a new vehicle, it's a challenge to demonstrate the new technology and engineering that goes into the development. Off-roading capability is a core value of the Jeep brand and to showcase the extreme capabilities of these vehicles, our team produced a series of videos on the legendary Rubicon Trail in California. These videos showcased the key characteristics of vehicle performance to prove the vehicle has been tested harder than anything a purchaser might encounter in their normal everyday lives. As this is a core test of all Jeep vehicles, our videos provided an introduction as to what the Rubicon Trail is, and why it's a legendary expression of capability.

Creative Direction – Jason Mills / Jim Borwick
Director – Matthew James Thompson
Production Company – North of New York