Inf_B2C_Redesign_04_04_12_Page_24_Image_0002.jpg Vision

Creative Direction – Jason Mills / Jim Borwick


As the digital agency of record for Infiniti, our team at Critical Mass were constantly looking for ways to improve the digital research and shopping experience. We created a vision of what the regional website experience could be – a responsive experience that centered around the configuration experience. Through our research, we identified that the majority of customers use manufacturer websites to configure their potential vehicle. As such, our web experience focused on the connection between detailed vehicle configuration and their local retailer to provide accurate local pricing, inventory and incentives.

Creative Direction – Jason Mills
Art Direction – Min Kang / James Ayers