Starbucks Frappuccino

Creative Direction – Jason Mills / Jim Borwick


While at Blast Radius, one of our initiatives was to help Starbucks re-launch their Frappuccino brand. The Frappuccino was being radically changed with a new formula, new branding and new ways to customize the frozen beverage. Part of this re-launch included a web experience that introduced the new recipe, and showcased to fans how they could have a Frappuccino "However you want it".  As visitors customized their creation, a series of illustrations would appear to visually represent their beverage. Once the drink is complete, the final illustration was published to a library of community submitted creations. After just a few weeks, over 75,000 unique submissions had been published.

Creative Direction – Jon Maltby / Jason Mills
Art Direction – Jason Mills / Suhyang Jung